Community Management: Facebook and Instagram

Community Management: Facebook and Instagram  In French, English and German End of 2016, we started to manage the presence on Social Media of the Swiss based languages school Methode Naturelle. On two media in particular: Facebook, and then on Instagram since this Summer. We create around four posts a week and in the three languages we speak here: French, English and German. The strategy is to offer on Social Media educational information which is complementary to the courses offered. More specifically, on Facebook and Instagram we share idiomatic expressions in English and German translated into French. The meaning is explained the “Methode Naturelle” way. Each content is a unique creation realized with an idiomatic expression combined with an illustration and its translation beneath. An excellent way to memorize! All of this under the sign of humor, of course! The point is to have fun learning a new language! On the other hand, we manage all interactions with the community. Posts examples: Results: ->Significant increase of the page fans number ->Drastic increase of the languages’ school’s visibility and therefore of its brand awareness And in parallel of these expressions, we created ads in order to promote the school itself and its website. Facebook and Instagram Ads : There are many objectives possible to advertize on Facebook and Instagram. Indeed, we can chose to focus on the Brand’s awareness, the reach, the traffic, interactions, apps installations, videos views, prospects generation, conversions, products’ sales on a catalogue and point of sales visits. We chose to drive more traffic on the website. Thus, the number of “page likes” or of the “posts likes” is not the highest but the number of clicks on the links leading to the website is significant. A few hundreds per months! Ads examples: Result: ->Drastic increase of traffic on the website! However, if you would like to have more details, more information or if you have a project and you would like to get an idea of what’s possible, in which budget and what results can be expected, feel free to contact us ! We are always delighted to help you! The GC&Cie Team 📧 gcavagnon@gccie.com 📱06 78 29 33 84 ***

Community Management: Facebook and Instagram

Community Management: Facebook and Instagram  In French, English and German We handle the Community Management for a Personal Development center in Switzerland. On two media in particular: Facebook and Instagram. We create around one post a day and per language every day! At first, the content was in French, English and German. Then, and for strategic reasons, we chose to concentrate on French and German. Indeed, these are the languages mostly used in Switzerland. The contents in the three languages are found and / or created by GC&Cie (with client’s proof reading of course!) Please see beneath, a brief overview of our scope of action: . Unique and qualitative content creation and its scheduling . Content curation Results: ->Significant increase of the page fans’ number and interactions over time ->Drastic increase of the personal development center brand awareness ->Generation of interactions, engagement and conversations with the community Facebook and Instagram Ads: ->Drastic increase of the website’s traffic! In order for you to get an idea of the possible results, please look at the graph below displaying the website’s number of visitors according to the ads’ waves realized on facebook and Instagram. The impact is clear! Also, here is the number of pages consulted following the ads waves. However, if you would like to have more details, more information or if you have a project and you would like to get an idea of what’s possible, in which budget and what results can be expected, feel free to contact us ! We are always delighted to help you! The GC&Cie Team 📧 gcavagnon@gccie.com 📱06 78 29 33 84 ***