Anyone Can Do Marketing !
Nowadays, everything, absolutely EVERYTHING, can be learnt on Internet.
And Marketing is easy !
You just need to follow a PROCESS
. Study your market and your competition
. Analyze, organize, structure all information collected to put together a consistent Strategy and Action Plan with: required Human and Financial Resources, the ROI objective and a defined timing.
. Tell what you do and Walk the talk
. Set performance indicators for all actions
. Measure the impact of actions lead
. Analyze what worked and what didn’t work. Understand why.
. Invent new and better methods where results can be improved.
What are the requirements ? You need to :
. Know the tools online and offline
. Learn Marketing and Sales techniques
. Keep informing yourself on the market of the company you promote
. Keep informing yourself on the competition
. Like or at least be interested in Marketing
. Have ideas… LOTS OF IDEAS… In Marketing, you always need to come up with something new, different, better, innovative etc…
. Know Human nature. To communicate effectively and touch people, you need to know them well !
Last but not least: have or take the time to do all of that !
So, when do you start ? Where are you at in the process ?