Anyone Can Do Marketing!

Anyone Can Do Marketing! Nowadays, everything, absolutely EVERYTHING, can be learnt on Internet. And Marketing is easy! You just need to follow a PROCESS 1/ Think . Study your market and your competition . Analyze, organize, structure all information collected to put together a consistent Strategy and Action Plan with: required Human and Financial Resources, the ROI objective and a defined timing. 2/ Act . Tell what you do and Walk the talk . Set performance indicators for all actions . Measure the impact of actions lead 3/ Balance . Analyze what worked and what didn’t work. Understand why. . Invent new and better methods where results can be improved. What are the requirements? You need to: . Know the tools online and offline . Learn Marketing and Sales techniques . Keep informing yourself on the market of the company you promote . Keep informing yourself on the competition . Like or at least be interested in Marketing . Have ideas… LOTS OF IDEAS… In Marketing, you always need to come up with something new, different, better, innovative etc… . Know Human nature. To communicate effectively and touch people, you need to know them well! Last but not least: have or take the time to do all of that! So, when do you start? Where are you at in the process? Geraldine Cavagnon