Art and Entrepreneurship

Art and Entrepreneurship November 23, 2011 at 7:30 PM – 10:00 PM Macchi di Cellere Gangemi law offices, Paris http://www.parispowernetworking.com/ How do businesses keep up with constant change and innovation and continuously find ways to reinvent themselves, innovate with new products and services? Similarly, artists must create and reinvent constantly: a true artist never creates the same piece twice. What is the Artist’s creation process? Jean-Luc Messin and Annja will share their experience to inspire you and your creativity as an Entrepreneur. They will also showcase some of their latest creations ! Wine and hors d’oeuvres will be served during the event.

Bring Your Visual Identity To Life!

Bring Your Visual Identity To Life! Business Schools and the best Marketers repeated for too long that modifying a visual identity, even a little bit, was the worse thing to do and even almost criminal… Today, things changed. To a statu quo era, we are now in an evolutive and dynamic era, where information Tsunamis are part of our daily life. How can we keep prospects and clients attention ? How can we keep a young  and dynamic image ? (who wants to work with people still living in an old era, praising statu quo and old habbits ???!!!???!!??) With COMMUNICATION ! And even with revamping your visual identity! First of all, whatever your industry, product or service is, you need to communicate to create, develop and maintain your Brand Awareness. Having great products and services is good. Making sure your target knows you exist is better. Obviously, according to your industry, products and services, you will not communicate the same way, with the same tools and most importantly you will not choose to show your creativity on the same collaterals. Creativity must be adapted on a case per case basis. One thing is certain: no innovation, no creativity some way or the other, gives your prospects and clients the image of a stagnating company or worse, a declining company. Statu Quo equals death! So, take initiatives and dare communicating! Your logo and graphic chart are your visual identity. The colors, the design, the words that describe you and with which your prospects and clients recognize you instantly. (this level of Brand Awareness happens after having created and communicated in a way or the other with a certain number of collaterals (e-mail, mailing, trade shows etc…)) Innovate once in a while, surprise and you will captivate your prospects and clients attention much better and in a very positive way. Taking initiatives, adapting, creating, innovating in communication give a very positive image as these are now the words which will be used by your prospects and clients to describe YOU ! As a Marketing and Communication agency, it is very easy for GC&Cie to allow itself more frequent and visible changes than a medical products company for instance. (which doesn’t mean this company cannot be innovative. Only the communication tools, the degree of modification and the frequency changes). So we let it go and enjoy being CREATIVE! And to wish you a beautiful Summer, we created a new logo. Hopefully this will inspire you! GC&CIE WISHES YOU A GREEN AND SPARKLING SUMMER! To see the 3 logos evolution in a bigger size: http://www.facebook.com/GCcie  

Anyone Can Do Marketing!

Anyone Can Do Marketing! Nowadays, everything, absolutely EVERYTHING, can be learnt on Internet. And Marketing is easy! You just need to follow a PROCESS 1/ Think . Study your market and your competition . Analyze, organize, structure all information collected to put together a consistent Strategy and Action Plan with: required Human and Financial Resources, the ROI objective and a defined timing. 2/ Act . Tell what you do and Walk the talk . Set performance indicators for all actions . Measure the impact of actions lead 3/ Balance . Analyze what worked and what didn’t work. Understand why. . Invent new and better methods where results can be improved. What are the requirements? You need to: . Know the tools online and offline . Learn Marketing and Sales techniques . Keep informing yourself on the market of the company you promote . Keep informing yourself on the competition . Like or at least be interested in Marketing . Have ideas… LOTS OF IDEAS… In Marketing, you always need to come up with something new, different, better, innovative etc… . Know Human nature. To communicate effectively and touch people, you need to know them well! Last but not least: have or take the time to do all of that! So, when do you start? Where are you at in the process? Geraldine Cavagnon