Global Business Strategist

Global Business Strategist GBS helps French Small and Medium companies settle and develop their businesses in North America: through market research, strategy planning to conquer the market, organizing Business Trips and meetings with potential partners etc… GC&Cie developed what we can call a “Marketing Kit” to start up GBS: . Logo design creation . Graphic identity creation and design of the letter head and powerpoint mask for presentations. . Website realization >Realization on WordPress + WordPress training. (Indeed, it is important to us that our clients keep total ownership of their website and stay independent) + blog section + newsletter section All elements are in place so GBS takes off and succeeds ! Visit their website : www.globalbusinessstrategist.com    

2500 only ! Promotional Emailing campaign

2500 only ! Promotional Emailing campaign In February, we launched a special offer for Start-Ups: 2500 euros only for the creation of a logo, a business card, a website and an express training on WordPress ! Emailing campaign results: Opening rate: 28,7% Clic rate: 1,8% Pretty good ! 🙂  

Logo, Website and graphic design

Logo, Website and graphic design Global Business Strategist alias GBS helps Small and Medium companies develop in the USA thanks to market studies, professional commercial strategies, business trips organizations set up to conquer the North American market ! GC&Cie developped what we could call a « Start-Up Marketing kit”: a logo, the website and the graphic design: . Logo graphic design . Creation of the graphic chart and design of the letter head, powerpoint mask for presentations . Website development >Realized with WordPress + WordPress express training (It’s very important to us that our customers keep the full proprietorship of their website and stay independent if they want to) + blog section + opt-in newsletter subscription Everything is in place so Global Business Strategist becomes very successful !

GC&Cie’s Portfolio…

GC&Cie’s Portfolio… Find some of our Communication projects in the photo album of GC&Cie’s facebook page ! http://www.facebook.com/GCcie A brochure for Rosamon Energia, expert in Energy audits: We also created the social media accounts on facebook and twitter: http://www.facebook.com/RosamonEnergia http://twitter.com/RosamonEnergia A catalogue for the Cement plants equipments brand Cementeco:   A website for the revolutionary portable solar panels HelioCase: www.heliocase.com   …And the accounts on facebook and twitter: http://www.facebook.com/pages/Heliocase/347017698692941 https://twitter.com/GCcie The entire team of GC&Cie is at your service to answer all your questions ! We hope to see you again soon ! The GC&Cie Team  

8 tips to optimize your website SEO

8 tips to optimize your website SEO As an introduction, please read below Wikipedia’s definition: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search[1], news search and industry-specific vertical search engines. This gives a website web presence. In order to be visible on the web, your website needs to have appropriate content: For visitors : provide them the right information, if possible complete, argumented and efficient For Search Engines: fill in all fields robots check out. Tip #1: Write Articles On A Regular Basis ->If your website doesn’t evolve, search engines do not find new pages to index. ->Articles offer new content for visitors and helps increasing their loyalty hence increases the traffic on your website. Tip #2: Optimize Your Articles and Pages Content ->Add Keywords in your articles and do not hesitate to repeat them in concise and simple sentences. ->Do not add too many keywords. 3 to 4 are enough. Tip  #3: Use BOLD Fonts To Highlight Important Words ->Bold catches the reader’s eye, but too much bold is like everything in life: it’s not healthy for your website. Indeed, the reader will not be able to grab the essence of your content anymore. ->Search engine robots will give more importance to texts using the “strong” tag. Tip #4: Add Links To External Sources ->To create your own net, it’s also necessary to get involved with other nets: reference other websites and other web pages. The more links towards other websites you have, the more you increase your chances to get links towards your website and search engines appreciate that. Tip #5: Fill In The META Tags -> It is crucial to indicate keywords in your website/page/Article to search engines. ->Use keywords in your articles to reinforce the META tags. Tip #6: Add Images And Name Them ->To create an agreeable reading experience and help the user browse your website, think of adding a few illustrations. ->Name these illustrations properly for search engines web crawlers. Tip  #7: Use Social Media -> Social Media role in ranking on search engines become more and more important. Publishing articles on your facebook page, tweeting etc… helps your website google ranking. Tip #8: Have Valuable Content ->Content writing for the sake of it isn’t useful. Copy-pasting entire articles either. ->Find a good idea, a topic you think would need explanation and the opinion of an expert, and comment, compare… Readers will appreciate it and it benefits your quality status in search engines. For more information, feel free to contact me: Antoine Moghadasse Niaki, SNK Studio  www.snkstudio.fr  

3 Main Components to Focus On To Build A Good Website

3 Main Components to Focus On  To Build A Good Website Before starting anything, it’s necessary to ask yourself a few critical questions: ->What is the purpose of building a website ? ->How does it integrate the Marketing strategy of my company ? -> What information do I want to provide ? BE PURPOSEFUL Always Keep In Mind What Is Your Website’s Main PURPOSE The main purpose of a business is to SELL products or services and make money. Likewise, a website is a Communication tool which purpose is to help you sell. If your website is not an e-commerce website, its purpose is still to “sell” your company, products, services providing the best IMAGE possible through appealing graphic design and quality content. Your website is also an opportunity to COMMUNICATE with your clients and prospects. It’s a source of information for them but it is also an opportunity to engage a conversation with them. Finally, the whole point is to get your visitor to ACT: download a document, subscribe to your newsletter, call you, e-mail you, make a purchase if it’s an e-commerce website… Building a good website is all about applying the KISS principle (Keep It Simple Stupid ) through all components of the website. To build a functional and good website, you need to: #1 Have A Good STRUCTURE It’s a very important requirement to have a website that is well structured, organized…  A good ergonomy is KEY ! What does mean an “Ergonomic” website ? -> Information classified in well-defined categories ->Limited number of tabs ->Limited number of columns Why ? ->To facilitate the visitor’s navigation ->The navigation is easier and faster to read, there more effective and agreeable: it gives a better experience to the user ->The information must be easy to find If the navigation is complicated, the visitor will leave the website immediately Example: http://crm.dynamics.com/en-us/ Generally speaking a website is structured with 2 columns. If the main page is composed of image slides then it is visually acceptable to have up to 4 column. Online visitors do not spend a lot of time on a website. They move on to other websites very quickly. The visitor should understand what you do, who you are and have a feeling of your professionalism from the home page itself and within seconds, preferably without having to scroll down. It means the messages must be really short, clear and simple. #2 Deliver Great CONTENT Great content means valuable information which is easy to read and understand. The point is not to win a prize in Literature; the aim is to get your point across and be remembered for your expertise. It’s about communicating effectively. In short, you want to: ->Communicate who you are and what you do, being easy to read and understandable by all ->Be perceived as an expert in your field: Write content that provides valuable information to the reader and sets yourself as an expert in your field. Use any certification, testimonials, PR pieces that supports your status of expert. ->Get the visitor to communicate with you, engage a conversation. Think interactivity integration, think Social Media ! #3 Create A Wow DESIGN What is a Wow Design ? A design that translates your image as a company immediately: Dynamism, Action, Professionalism, Expertise, Openness, Happiness (who would do business with a team looking gloomy ?), Interested and Caring for its customers… ->Colors must be harmonized ->Use of space must be well balanced ->The information must be easy to read, not cluttered Building a website becomes easier everyday and is getting cheaper and cheaper. However, building a good website, that leaves a positive image of your company and encourages traffic, is not as easy. It requires thought, a good strategy and some Communication skills… A company that has a good website and is present on Social Media reassures potential clients and does convert Leads into Clients. It’s worth spending time and money to make your website a Success ! Geraldine Cavagnon