8 tips to optimize your website SEO
As an introduction, please read below Wikipedia’s definition:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the « natural » or un-paid (« organic » or « algorithmic ») search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search[1], news search and industry-specific vertical search engines. This gives a website web presence.
In order to be visible on the web, your website needs to have appropriate content:
- For visitors : provide them the right information, if possible complete, argumented and efficient
- For Search Engines: fill in all fields robots check out.
Tip #1: Write Articles On A Regular Basis
->If your website doesn’t evolve, search engines do not find new pages to index.
->Articles offer new content for visitors and helps increasing their loyalty hence increases the traffic on your website.
Tip #2: Optimize Your Articles and Pages Content
->Add Keywords in your articles and do not hesitate to repeat them in concise and simple sentences.
->Do not add too many keywords. 3 to 4 are enough.
Tip #3: Use BOLD Fonts To Highlight Important Words
->Bold catches the reader’s eye, but too much bold is like everything in life: it’s not healthy for your website. Indeed, the reader will not be able to grab the essence of your content anymore.
->Search engine robots will give more importance to texts using the “strong” tag.
Tip #4: Add Links To External Sources
->To create your own net, it’s also necessary to get involved with other nets: reference other websites and other web pages. The more links towards other websites you have, the more you increase your chances to get links towards your website and search engines appreciate that.
Tip #5: Fill In The META Tags
-> It is crucial to indicate keywords in your website/page/Article to search engines.
->Use keywords in your articles to reinforce the META tags.
Tip #6: Add Images And Name Them
->To create an agreeable reading experience and help the user browse your website, think of adding a few illustrations.
->Name these illustrations properly for search engines web crawlers.
Tip #7: Use Social Media
-> Social Media role in ranking on search engines become more and more important. Publishing articles on your facebook page, tweeting etc… helps your website google ranking.
Tip #8: Have Valuable Content
->Content writing for the sake of it isn’t useful. Copy-pasting entire articles either.
->Find a good idea, a topic you think would need explanation and the opinion of an expert, and comment, compare…
Readers will appreciate it and it benefits your quality status in search engines.
For more information, feel free to contact me: Antoine Moghadasse Niaki, SNK Studio www.snkstudio.fr