Community Management: Facebook and Instagram
Community Management: Facebook and Instagram In French, English and German End of 2016, we started to manage the presence on Social Media of the Swiss based languages school Methode Naturelle. On two media in particular: Facebook, and then on Instagram since this Summer. We create around four posts a week and in the three languages we speak here: French, English and German. The strategy is to offer on Social Media educational information which is complementary to the courses offered. More specifically, on Facebook and Instagram we share idiomatic expressions in English and German translated into French. The meaning is explained the “Methode Naturelle” way. Each content is a unique creation realized with an idiomatic expression combined with an illustration and its translation beneath. An excellent way to memorize! All of this under the sign of humor, of course! The point is to have fun learning a new language! On the other hand, we manage all interactions with the community. Posts examples: Results: ->Significant increase of the page fans number ->Drastic increase of the languages’ school’s visibility and therefore of its brand awareness And in parallel of these expressions, we created ads in order to promote the school itself and its website. Facebook and Instagram Ads : There are many objectives possible to advertize on Facebook and Instagram. Indeed, we can chose to focus on the Brand’s awareness, the reach, the traffic, interactions, apps installations, videos views, prospects generation, conversions, products’ sales on a catalogue and point of sales visits. We chose to drive more traffic on the website. Thus, the number of “page likes” or of the “posts likes” is not the highest but the number of clicks on the links leading to the website is significant. A few hundreds per months! Ads examples: Result: ->Drastic increase of traffic on the website! However, if you would like to have more details, more information or if you have a project and you would like to get an idea of what’s possible, in which budget and what results can be expected, feel free to contact us ! We are always delighted to help you! The GC&Cie Team 📧 gcavagnon@gccie.com 📱06 78 29 33 84 ***
Community Management: Facebook and Instagram
Community Management: Facebook and Instagram In French, English and German We handle the Community Management for a Personal Development center in Switzerland. On two media in particular: Facebook and Instagram. We create around one post a day and per language every day! At first, the content was in French, English and German. Then, and for strategic reasons, we chose to concentrate on French and German. Indeed, these are the languages mostly used in Switzerland. The contents in the three languages are found and / or created by GC&Cie (with client’s proof reading of course!) Please see beneath, a brief overview of our scope of action: . Unique and qualitative content creation and its scheduling . Content curation Results: ->Significant increase of the page fans’ number and interactions over time ->Drastic increase of the personal development center brand awareness ->Generation of interactions, engagement and conversations with the community Facebook and Instagram Ads: ->Drastic increase of the website’s traffic! In order for you to get an idea of the possible results, please look at the graph below displaying the website’s number of visitors according to the ads’ waves realized on facebook and Instagram. The impact is clear! Also, here is the number of pages consulted following the ads waves. However, if you would like to have more details, more information or if you have a project and you would like to get an idea of what’s possible, in which budget and what results can be expected, feel free to contact us ! We are always delighted to help you! The GC&Cie Team 📧 gcavagnon@gccie.com 📱06 78 29 33 84 ***
How To Communicate on Social Media?
How To Communicate on Social Media? 10 ideas that work First of all, WHY communicate on Social Media? Nowadays, it’s good (euphemism: it’s compulsory) to have a website but it’s not enough. Consumers want to know who they are buying from. They want to know you, what are your values, they want to make sure you are an expert and you provide good customer service. Social Media are an exceptional opportunity to provide that kind of intimacy with consumers! WHICH Social Media choosing? Well, given the size of your Communication team or the time you can devote to Communication, my recommendation is to stick to the most popular social media: Facebook, Linkedin, Twitter. But of course, if you have the human resources and time, do not hesitate to be everywhere: Pinterest, Tumblr, Foursquare etc…! The more you are visible on many channels and frequently, the better it is for your SEO and the more prospects and clients you’ll get! So, here you go, 10 ideas of WHAT can you communicate on Social Media: 1/ Your projects, realizations: new product, new service (remember, nowadays you MUST reinvent your business to stay in the competition…) 2/ Results of your products / services: how they wonderfully benefit to your clients 3/ New market: you are now present in another country or city or new store… Always more presence, it shows how successful you are 4/ Trade shows where you exhibit: communicate before, during and after! Before and during to get people come see you, after to share the good results. 5/ Promotions, contests… Anything that keeps your sales dynamic! 6/ Conferences, networking events you go to. Opportunities to meet prospects and clients! 7/ Articles written on your blog or on your website that confirms your expertise in your domain 8/ Anything you read or see that can inform, help your customer. Any article related to your products/ services and that supports your way, is good to share. 9/ Articles you get in the press or on blogs 10/ Any new communication piece: new logo, brochure, etc… HOW to Communicate? > Remember to be personal. Include pictures of you, your team, your booth, your products/service while in use as often as possible. >Videos also attracts people on your post. Short videos if possible. >What conversational style adopting? Yours! Be yourself! But of course, make sure you make no spelling or grammar mistake and make sure you offense nobody with your words. We wish you lots of success: fans and clients on Social Media! Feel free to share your thoughts, questions or concerns and send us your comments below! Thank you. Géraldine Cavagnon
GC&Cie’s Portfolio…
GC&Cie’s Portfolio… Find some of our Communication projects in the photo album of GC&Cie’s Facebook page! http://www.facebook.com/GCcie A brochure for Rosamon Energia, expert in Energy audits: We also created the social media accounts on Facebook and Twitter: http://www.facebook.com/RosamonEnergia http://twitter.com/RosamonEnergia A catalogue for the Cement plants equipments brand Cementeco: A website for the revolutionary portable solar panels HelioCase: www.heliocase.com …And the accounts on Facebook and Twitter: http://www.facebook.com/pages/Heliocase/347017698692941 The entire team of GC&Cie is at your service to answer all your questions! We hope to see you again soon! The GC&Cie Team
Logo, Website, Social Media
Logo, Website, Social Media GC&Cie contributed to the International Marketing and Communication strategy of the Rosamon group and implemented operationally: . 8 logos for Rosamon group branches: Rosamon group, Rosamon Energia, Rosamon Trading…etc . Baselines creation for all logos . Realization of the letter-heads, powerpoints presentations, business cards… . Research of names for many products and product ranges (HelioCase, DiaRosa), registration of the names at the inpi . Launch of the solar panels range HelioCase at the Foire de Paris 2012 with the development of the ecommerce website: www.heliocase.com . Creation of a brochure for Rosamon Energia . Creation of a catalogue for cement machines : Cementeco . Creation certifications stamps for “Rosamon quality” and “Rosamon ethics” . Creation and community management: Facebook, Twitter For more information, check out the facebook pages of Rosamon Energia, HelioCase et GC&Cie: Facebook RosamonEnergia Facebook Heliocase Facebook GCcie Logos Rosamon Energia brochure in English Cementeco catalogue in English *** Contact us for more information! 📧 gcavagnon@gccie.com 📱06 78 29 33 84 ***
3 Main Components to Focus On To Build A Good Website
3 Main Components to Focus On To Build A Good Website Before starting anything, it’s necessary to ask yourself a few critical questions: ->What is the purpose of building a website? ->How does it integrate the Marketing strategy of my company? -> What information do I want to provide? BE PURPOSEFUL Always Keep In Mind What Is Your Website’s Main PURPOSE The main purpose of a business is to SELL products or services and make money. Likewise, a website is a Communication tool which purpose is to help you sell. If your website is not an e-commerce website, its purpose is still to “sell” your company, products, services providing the best IMAGE possible through appealing graphic design and quality content. Your website is also an opportunity to COMMUNICATE with your clients and prospects. It’s a source of information for them but it is also an opportunity to engage a conversation with them. Finally, the whole point is to get your visitor to ACT: download a document, subscribe to your newsletter, call you, e-mail you, make a purchase if it’s an e-commerce website… Building a good website is all about applying the KISS principle (Keep It Simple Stupid ) through all components of the website. To build a functional and good website, you need to: #1 Have A Good STRUCTURE It’s a very important requirement to have a website that is well structured, organized… A good ergonomy is KEY ! What does mean an “Ergonomic” website ? -> Information classified in well-defined categories ->Limited number of tabs ->Limited number of columns Why ? ->To facilitate the visitor’s navigation ->The navigation is easier and faster to read, there more effective and agreeable: it gives a better experience to the user ->The information must be easy to find If the navigation is complicated, the visitor will leave the website immediately Example: http://crm.dynamics.com/en-us/ Generally speaking a website is structured with 2 columns. If the main page is composed of image slides then it is visually acceptable to have up to 4 column. Online visitors do not spend a lot of time on a website. They move on to other websites very quickly. The visitor should understand what you do, who you are and have a feeling of your professionalism from the home page itself and within seconds, preferably without having to scroll down. It means the messages must be really short, clear and simple. #2 Deliver Great CONTENT Great content means valuable information which is easy to read and understand. The point is not to win a prize in Literature; the aim is to get your point across and be remembered for your expertise. It’s about communicating effectively. In short, you want to: ->Communicate who you are and what you do, being easy to read and understandable by all ->Be perceived as an expert in your field: Write content that provides valuable information to the reader and sets yourself as an expert in your field. Use any certification, testimonials, PR pieces that supports your status of expert. ->Get the visitor to communicate with you, engage a conversation. Think interactivity integration, think Social Media ! #3 Create A Wow DESIGN What is a Wow Design? A design that translates your image as a company immediately: Dynamism, Action, Professionalism, Expertise, Openness, Happiness (who would do business with a team looking gloomy?), Interested and Caring for its customers… ->Colors must be harmonized ->Use of space must be well balanced ->The information must be easy to read, not cluttered Building a website becomes easier everyday and is getting cheaper and cheaper. However, building a good website, that leaves a positive image of your company and encourages traffic, is not as easy. It requires thought, a good strategy and some Communication skills… A company that has a good website and is present on Social Media reassures potential clients and does convert Leads into Clients. It’s worth spending time and money to make your website a Success ! Geraldine Cavagnon
6 Good Reasons To Be Fan Of GC&Cie!
6 Good Reasons To Be Fan Of GC&Cie! 1/ An « Executive Summary » Our objective: offer you an « Executive Summary » with Educational, Informational and Inspirational topics. No blabla, bullet points, facts, illustrations. 2/ Articles on Marketing ->Learn all the secrets Marketers do not want you to know… You’ll know everything you really need to know to market your company properly and easily 3/ Articles on Social Media ->Everything you need to know on Social Media: new features, new numbers, new trends etc… This communication channel evolves constantly. We keep track of its evolutions for you ! 4/ Articles on Sustainability ->We are going towards a sustainable way of life and working mode. It is essential for any company to be interested in those trends to know where the world is heading to and get inspiration from others that can be easily implemented on our own business. 5/ Articles on Personal Development -> To communicate effectively with your market, with people, it is fundamental to know Human nature. 6/ Miscellaneous Articles ->We give ourselves, at GC&Cie, the liberty to publish any news that we consider of Interest and inspiration for our community. Humor included. Everyone knows Humor is of general interest and very healthy… JOIN OUR COMMUNITY ON FACEBOOK & SHARE YOUR OPINION AND EXPERIENCE! https://www.facebook.com/GCcie/
What 75% People Think Of Social Media
What 75% People Think Of Social Media Message to business owners who are not convinced -yet- they need to be present on Social Media: Nowadays, if you do not have a website, it’s like your business does not exist. If your business is not using Social Media, it’s like your company doesn’t wish to be transparent and engage a conversation with its customers and prospects… Is this the image you want to give to the world of your company? FYI, 75% of people think Social Media creates credibility and TRUST. Social Media reassures potential clients on the purchases they consider. Can you allow yourself not to create credibility and trust? If you are not convinced that you need to use Social Media for your company, CALL ME! Geraldine Cavagnon