Bring Your Visual Identity To Life !
Business Schools and the best Marketers repeated for too long that modifying a visual identity, even a little bit, was the worse thing to do and even almost criminal…
Today, things changed. To a statu quo era, we are now in an evolutive and dynamic era, where information Tsunamis are part of our daily life. How can we keep prospects and clients attention ? How can we keep a young and dynamic image ? (who wants to work with people still living in an old era, praising statu quo and old habbits ???!!!???!!??)
With COMMUNICATION ! And even with revamping your visual identity !
First of all, whatever your industry, product or service is, you need to communicate to create, develop and maintain your Brand Awareness. Having great products and services is good. Making sure your target knows you exist is better.
Obviously, according to your industry, products and services, you will not communicate the same way, with the same tools and most importantly you will not choose to show your creativity on the same collaterals. Creativity must be adapted on a case per case basis.
One thing is certain: no innovation, no creativity some way or the other, gives your prospects and clients the image of a stagnating company or worse, a declining company. Statu Quo equals death !
So, take initiatives and dare communicating !
Your logo and graphic chart are your visual identity. The colors, the design, the words that describe you and with which your prospects and clients recognize you instantly. (this level of Brand Awareness happens after having created and communicated in a way or the other with a certain number of collaterals (e-mail, mailing, trade shows etc…))
Innovate once in a while, surprise and you will captivate your prospects and clients attention much better and in a very positive way. Taking initiatives, adapting, creating, innovating in communication give a very positive image as these are now the words which will be used by your prospects and clients to describe YOU !
As a Marketing and Communication agency, it is very easy for GC&Cie to allow itself more frequent and visible changes than a medical products company for instance. (which doesn’t mean this company cannot be innovative. Only the communication tools, the degree of modification and the frequency changes).
So we let it go and enjoy being CREATIVE !
And to wish you a beautiful Summer, we created a new logo. Hopefully this will inspire you !
GC&CIE WISHES YOU A GREEN AND SPARKLING SUMMER !
To see the 3 logos evolution in a bigger size: http://www.facebook.com/GCcie